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002--Strategic Persuasion -- Mastering the Art of Persuasion (basic sales)

This course is my second most requested seminar. I teach a sales model called Strategic Persuasion followed by eleven (11) rules that enhance the effectiveness of the model. This sales model can be used to sell any product, anywhere, anytime. Typical sales training generally focuses on systems and processes, with less emphasis on rapport building and persuasion skills. Unfortunately, you can have the very best systems and processes in the world…but…if you can’t persuade someone to buy your product because of a lack of selling and rapport-building skills -- you lose! However, when you combine efficient systems and processes with (1) effective techniques for changing behavior (2) identifying buying signals (3) rapport building skills and, (4) a strategic sales model -- you have a winning combination. This seminar will increase participants’ overall efficiency in every area of the sales process, from prospecting and qualifying to overcoming objections and closing the sale. The training will also increase each attendee’s ability to persuade other people to accept their point of view, ideas, opinions, beliefs or product. Basic NLP rapport building techniques are covered during this seminar.

Persuasion skills are important to anyone dealing with people because everybody is always selling or persuading somebody in one way or another every single day.

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