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"Bob LaBrie is consistently rated as one of the most outstanding instructors in every school and course he teaches." -Charles G. Tucker, Colonel, USAF, Recruiting Service

After 18 years as Maximum Potential, I am pleased to announce that, as of May 15, 2019, I have changed the name of my business from Maximum Potential to LaBrie Training & Consulting.

Please go to my new website here.

When I originally launched Maximum Potential, I had more of a training & speaking model. The new name change is more in line with an updated, comprehensive business model that involves follow-on consulting and coaching. The purpose of my business has always been to help clients and companies reach more of their "Maximum Potential." That will never change! The methodology as to how I now achieve this purpose is the part that has changed.

I am in the process of developing a new logo, website, blog, and making all the varied updates that must be done as a result of changing your business name.

Bob LaBrie established Maximum Potential with one sole purpose in mind Ė to help individuals and companies achieve their full potential. Bobís unique training methodology combines traditional training methods with the dynamic concepts and principles of Neuro-Linguistic Programming (NLP). This highly effective combination has resulted in the development of cutting-edge training techniques for individuals and businesses.

Most of us never come close to reaching our full potential because we havenít learned how to use our mind efficiently. The greatest training techniques in the world are useless if you canít get yourself to incorporate them into your daily work routine. You can have the most dynamic sales presentation in the world but . . . if you canít establish rapport and connect with your customer, your presentation becomes ineffective. Whether you are in management, sales, customer service, or just want to improve your business and personal relationships, Bob LaBrie can help you.

Our primary mission is to bring out the very best in you and your company. We are committed to providing you with the most up to date training possible to maximize your personal performance and achieve your company goals.

We strongly believe that we offer four (4) essential elements vital to your success:

  1. Customization of a unique training curriculum to meet your objectives
  2. Superior quality of training materials designed to enhance your "bottom line"
  3. Depth and scope of training knowledge and methodology
  4. Ability to convey this new information so participants optimize retention of material
Bob LaBrie
Bob LaBrie, Maximum Potential

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